The abacus is both simple and reliable. For thousands of years, its operational principles have remained unchanged. Still to this day, students who learn to perform complex calculations on it are able to out-perform the modern calculator. It is preferred by merchants in many countries because it never lets them down.
This straightforward integrity inspired our name, just as we are driven to provide our customers with pioneering insurance solutions that are simple, relevant and easy to understand. We believe that all South Africans, from individuals to businesses, deserve to have access to cover that suits their needs and is always there when they need it. We provide terms and conditions that enlighten rather than confuse, and we constantly seek out innovative ways to deliver products that are priced low but deliver surprising value.